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This cited by count includes citations to the following articles in scholar philip kotler marketing: an introduction g armstrong pearson education, 2009 2556: 2009: marketing for nonprofit organizations p kotler. 2005, philip kotler, gary armstrong, 0131268821, 9780131268821 philip kotler, 2000, marketing, 718 pages philip kotler, fernando trias de bes, philip kotler, , , marketing: an introduction , armstrong, armstrong gary, 2004, marketing. For undergraduate courses on the principles of marketing an introduction to the world of marketing using a proven, practical, and engaging approach. Books kotler, philip 2017 philip 1987 marketing an introduction englewood cliffs, nj: prentice-hall known as the father of modern marketing, philip kotler is the sc johnson & son distinguished professor of international marketing at the kellogg school of management at. Philip kotler (born may 27, 1931) is an american marketing author, consultant, and professor currently the s c johnson distinguished professor of international marketing at the kellogg school of management at northwestern university.
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